Post by mdjuwel0203 on Nov 12, 2024 3:35:02 GMT
while some programs hope that listeners will Listeners write to share feedback or subscribe to their newsletter. The podcast program SmallTalk for Adults uses letters from listeners as inspiration for program content. Adult Learning welcomes listeners to send detailed descriptions of their troubles to their mailboxes, and letters from listeners will also become part of the program content. Image source:Adults learn Podcast program reporters provide email to welcome listeners' letters. Reporters provide mailboxes and invite listeners to write in. Image source: Reporter Audience suitable for in-depth communication Compared with social media such as Facebook and Instagram, Podcasts communicate much more information at a time.
According to a survey, the average length of a single Podcast sms promotional campaign episode in 2019 reached 37 minutes , but the program completion rate is still over 50%! In contrast, podcast operators are accustomed to and prefer communication with a larger amount of information at a time, and the audience of podcasts is also a group of people who are willing and patient to receive larger amounts of information. Email, a classic remarketing tool, still stands firm despite the continuous innovation of various new marketing technologies. One of the reasons is because it can transmit and communicate more information in customer management at a time, and this kind of The communication method is also very suitable for the podcast audience.
More direct call to action Although Podcast programs have the advantage of long listening time and high stickiness among listeners, they also have the disadvantage that when listening, listeners often turn off their mobile phone screens and do other things. Therefore, when there are similar "click" programs in the program, When you use the link in the introduction to purchase, the friction for the audience to act will be greater! By the way, some listeners even don’t know how to open the “Show Notes” I just mentioned. It’s even more difficult to prompt them to complete actions (such as purchasing)!
According to a survey, the average length of a single Podcast sms promotional campaign episode in 2019 reached 37 minutes , but the program completion rate is still over 50%! In contrast, podcast operators are accustomed to and prefer communication with a larger amount of information at a time, and the audience of podcasts is also a group of people who are willing and patient to receive larger amounts of information. Email, a classic remarketing tool, still stands firm despite the continuous innovation of various new marketing technologies. One of the reasons is because it can transmit and communicate more information in customer management at a time, and this kind of The communication method is also very suitable for the podcast audience.
More direct call to action Although Podcast programs have the advantage of long listening time and high stickiness among listeners, they also have the disadvantage that when listening, listeners often turn off their mobile phone screens and do other things. Therefore, when there are similar "click" programs in the program, When you use the link in the introduction to purchase, the friction for the audience to act will be greater! By the way, some listeners even don’t know how to open the “Show Notes” I just mentioned. It’s even more difficult to prompt them to complete actions (such as purchasing)!